Consistent and compelling brand communication is rooted in a strong visual identity that delivers your brand essence. Many aspects of a comprehensive visual identity are frequently overlooked.
What might you be missing? ID digital can help.
When you think of Starbucks, what do you think of? You may think of certain coffee aromas, couches, or something else, but you most likely think of more than just a logo. You probably think of a color palette, graphic texture, and the iconic shape of a Starbucks cup. All of those things (including the aroma, by the way) are a part of the Starbucks brand identity and none of them happen by accident. As a part of their branding process, Starbucks has defined all of those items and uses them together to make an impression on us—their audience.
So what is your organization’s brand identity? You definitely need a logo, but a comprehensive brand identity includes a lot more. It includes a palette of colors, fonts, graphic elements, and photo styles that can be used to consistently communicate your brand … while giving good flexibility over time. The final piece of a great brand identity is the brand guidelines, which include specific parameters for how the visual brand identity should be applied in order to ensure brand consistency and expression.
What colors will you consistently use in all your marketing and communication? We’ll provide both primary and secondary color palettes.
What fonts will you consistently use in all your marketing and communication? We’ll provide body copy, headline, and accent fonts.
How will photos be used to communicate your brand essence? We’ll show examples of the types of photos you should use and any unique treatments (overlays or filters) that should be applied.
What other shapes, icons, and treatments will be used consistently and creatively to work together to create your consistent brand identity?
Our team consistently delivers ideas that help you think in new ways and see things from a new perspective. And our ideas aren’t just clever ... they deliver results.