Ongoing Message Management

Stop worrying about your marketing. You need someone to develop effective strategies and then implement them with excellence on a daily basis. Good news: that’s exactly what we do.

Let Us Take Things Off Your Plate

With Ongoing Message Management from ID digital, you empower us to work on your behalf, as your outsourced marketing department. We take on as much or as little of your marketing strategy as you would like … and we own it. We deliver your message to your specifications and on the timeline you set, just the way you work with internal staff. Imagine the results you’ll see from that kind of consistent effort and focus.

As a part of your digital media management, we deliver a well-rounded array of marketing solutions that drive increased engagement, search engine results, social media presence, and overall authority in the market place to your business. Imagine having a team of marketing professionals working for you on a daily, weekly, or monthly basis. We take things off your plate so you can focus on the areas where you can have the most impact. Let us focus on the marketing—that’s what we do.

Message Management Services

Lead Navigator:

Provides high-level strategy and tactical advice on where to focus marketing resources.

Dedicated Relationship Manager:

Implements and oversees all day-to-day message management efforts across all marketing channels.

Copywriting Team:

Executes the content strategy for your online properties, constantly feeding new, relevant material to search engines to drive increased performance of Search Engine Results Pages and goal conversions.

Competitor & Keyword Research:

Evaluation of competitors and valuable keywords specific to your practice and the foundation of an organic search engine optimization/inbound content strategy.

Onsite Website Optimization:

Initial set up and optimization of your website code to take advantage of search engine algorithms and on-page content so that your site has a solid foundation.

Social Media Optimization & Strategy:

Set up and branding of social media channels for your business (like Facebook, Google+, Twitter, etc.), if applicable, and posting new relevant content to increase social engagement.

Facebook Marketing Strategy & Execution:

Research, design and targeting of Facebook Marketing Campaigns. Campaigns are developed collaboratively with you to ensure they deliver your message to your desired audience.

Search Engine Optimization/Inbound Marketing:

Develop and optimize content and linking strategy around specific researched keywords to ensure maximum engagement and goal conversions. We exercise “white-hat” SEO strategies for long term sustainability adhering to Google Webmaster best practices.

Online Reputation Management:

Request and gather reviews from customers and facilitate posting of positive reviews to the most-used review sites related to your business.

ID Case Study: The Woman’s Clinic

Engaging the Relationship

When we first connected with The Woman’s Clinic (an OB/GYN practice in Jackson, MS), they had a website that no one could find and they were spending thousands of dollars on un-trackable traditional marketing efforts (billboards, magazines, etc.). We began by providing measurable results in their search engine rankings, which led directly to new patients coming to the practice. Those results opened the door for us to suggest a shift in their strategy.

Shifting the Strategy

ID Case Study: The Women's Clinic

Shifting the Strategy

We developed a specific strategy to bring in new patients and bring back previous patients. Through a combination of tactics—website, e-newsletters, and postcards—we brought in over 700 new patients in four months. Those results caused The Woman’s Clinic to shift all of their marketing dollars over to these new strategies. In effect, they spent no new marketing dollars, but saw a 30% revenue increase in that year.

Getting Things Done

ID Case Study: The Women's Clinic

Getting Things Done

Now, we serve as the complete outsourced marketing department for The Woman’s Clinic. We develop unique, fresh content for their blog and social media channels, we oversee photoshoots and video production, we handle the design and printing of all marketing materials, and more. We’ve developed such a strong connection with The Woman’s Clinic’s audience that when we send out an e-newsletter, they schedule additional staff to handle the influx of appointment requests.

Growing Over Time

ID Case Study: The Women's Clinic

Growing Over Time

As The Woman’s Clinic’s needs have changed—due to changing insurance regulations and new innovations in technology—our methods have changed as well. We’ve implemented multiple Facebook ad campaigns (which have brought in hundreds of new patients) and designed a new website that launched in 2015 to ensure that their web presence is up-to-date and relevant in today’s increasing online world. We look forward to partnering with TWC in the future, continuing to grow their practice through effective message management.

Project. Delivered.

Our team consistently delivers ideas that help you think in new ways and see things from a new perspective. And our ideas aren’t just clever ... they deliver results.