Your website is critical to your success as an organization.
It’s the front door—your first impression. It takes internet users an average of 0.05 seconds to form a snap judgement about a website. That means you only have 0.05 seconds to capture their attention. Do you know how to design an online experience that makes people want to look further into your organization? One that ensures good ROI?
It’s not as simple as just having a great-looking site. You need to invest just as much time and energy into creating a strategically-designed site that connects with your audience. How you communicate online is just as important as the way you interact when they visit your physical location.
Really effective websites:
- Communicate that you understand your audience and how you will serve their needs in a unique way. Will they get that you get them?
- Provides clear next steps of engagement. Is it easy for people to connect with you or find out more?
- Include a design and structure that motivates the audience to take those next steps of engagement. Is the site user friendly?
- Have built-in analytics so you can make improvements and adjustments over time. Can you measure what is working, and what’s not?
How does your website measure up? Not sure where to begin?
We can help. We’ll walk you through a process of understanding your audience, defining your goals, and developing a site that maximizes your investment.