How to Design Your Website to Increase Conversions

Crull Chambless, March 6, 2015 Design, Web Design

How to Design Your Website to Increase Conversions

What's the most important thing to remember when you're designing your website? Conversions. Conversions mean engagement. Conversions mean leads. Conversions mean revenue.

Just what is a conversion? It's harder to define than you might think, because they can be different for each organization. The easiest definition, though, is when a user clicks to buy, completes a contact form, or downloads a gated white paper from your website, that's a conversion. ("Gated" means that the user must give you their contact information in order to download.)

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