Logos That Stand Out

, July 6, 2015 Branding, Design

Logos That Stand Out

You know who they are – Nike, Starbucks, Apple. You can picture their logos in your head. You know what they stand for even if you've never set foot in a store. They are distinct and iconic. How do they do it?

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How to Design Your Website to Increase Conversions

Crull Chambless, March 6, 2015 Design, Web Design

How to Design Your Website to Increase Conversions

What's the most important thing to remember when you're designing your website? Conversions. Conversions mean engagement. Conversions mean leads. Conversions mean revenue.

Just what is a conversion? It's harder to define than you might think, because they can be different for each organization. The easiest definition, though, is when a user clicks to buy, completes a contact form, or downloads a gated white paper from your website, that's a conversion. ("Gated" means that the user must give you their contact information in order to download.)

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3 Most Common Mistakes in the Logo Design Process

, October 17, 2013 Branding, Design

We’ve helped many organizations with their branding, including designing logos, determining colors, and establishing visual brand guidelines. In partnering with organizations on these types of projects, we’ve noticed some patterns in the common mistakes people tend to make. Here are the three most common mistakes

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