You know who they are – Nike, Starbucks, Apple. You can picture their logos in your head. You know what they stand for even if you've never set foot in a store. They are distinct and iconic. How do they do it?
What's the most important thing to remember when you're designing your website? Conversions. Conversions mean engagement. Conversions mean leads. Conversions mean revenue.
Just what is a conversion? It's harder to define than you might think, because they can be different for each organization. The easiest definition, though, is when a user clicks to buy, completes a contact form, or downloads a gated white paper from your website, that's a conversion. ("Gated" means that the user must give you their contact information in order to download.)
We’ve helped many organizations with their branding, including designing logos, determining colors, and establishing visual brand guidelines. In partnering with organizations on these types of projects, we’ve noticed some patterns in the common mistakes people tend to make. Here are the three most common mistakes
Did you download Apple’s updated operating system iOS7?If you are one of the hundreds of millions of people who appreciate the value technology offers, you may be one of the first in line to download, purchase, or take advantage of what Apple produces.But, you may also ask yourself, “Why so many updates?”