Think about your most memorable brands. Without the logo, would you still know who is sending the message? Remember, the logo is an entry point to a brand. But a brand is experienced through every interaction on behalf of your organization
Your organization’s brand is one of your most important assets. It defines who you are and how consumers identify you. It positions you in the marketplace and should differentiate you from your competitors.
You know who they are – Nike, Starbucks, Apple. You can picture their logos in your head. You know what they stand for even if you've never set foot in a store. They are distinct and iconic. How do they do it?
Whether or not you like these brands, you know what they stand for. You know all the words and motions to the YMCA song. You know that at Walmart you’re going to get better for less. Google branded itself so well that you and I use it as a verb on a regular basis. Imagine that happening to your organization … “Let’s go ID digital that!” … Just kidding.
Defining your (or your organization’s) identity - who you are (not who you say you are), how you talk about it, how you visually present it, and how you engage your desired audience where they are matters. Being consistently consistent matters. It’s enough to make an impact in your world.
We’ve helped many organizations with their branding, including designing logos, determining colors, and establishing visual brand guidelines. In partnering with organizations on these types of projects, we’ve noticed some patterns in the common mistakes people tend to make. Here are the three most common mistakes
Did you download Apple’s updated operating system iOS7?If you are one of the hundreds of millions of people who appreciate the value technology offers, you may be one of the first in line to download, purchase, or take advantage of what Apple produces.But, you may also ask yourself, “Why so many updates?”