Think about your most memorable brands. Without the logo, would you still know who is sending the message? Remember, the logo is an entry point to a brand. But a brand is experienced through every interaction on behalf of your organization
Blog archive: 2015
Google is making changes … again. Except this time its biggest impact is on local search marketers.
Early last month, Google released a new local search display format that doesn’t change local search ranking factors, but it does change how that information is displayed on the search engine results page (SERP). While in the past, Google has shown seven local results (depending on location and search inquiry), it is now only showing three. This has a severe impact on local businesses four through seven.
Your organization’s brand is one of your most important assets. It defines who you are and how consumers identify you. It positions you in the marketplace and should differentiate you from your competitors.
Earlier this year, Google began to build out some of the network’s most successful features, like Photos and Hangouts. This week, Google announced that Plus will become “a place where people engage around their shared interests, with the content and people to inspire them.” While still committed to “social for the long haul”, they’re now calling their social operations “Streams, Photos, and Sharing.”
You know who they are – Nike, Starbucks, Apple. You can picture their logos in your head. You know what they stand for even if you've never set foot in a store. They are distinct and iconic. How do they do it?
Whether or not you like these brands, you know what they stand for. You know all the words and motions to the YMCA song. You know that at Walmart you’re going to get better for less. Google branded itself so well that you and I use it as a verb on a regular basis. Imagine that happening to your organization … “Let’s go ID digital that!” … Just kidding.
Have you ever wished your organization could get out in front of huge Fortune 500 type companies and really showcase what you offer? Don't miss this opportunity!
I believe it’s safe to say that the internet is here to stay! Yet even though everyone would agree with that statement, I’m still amazed at how many businesses and business people act as if the jury is still out on www and all that is attached to it.
Defining your (or your organization’s) identity - who you are (not who you say you are), how you talk about it, how you visually present it, and how you engage your desired audience where they are matters. Being consistently consistent matters. It’s enough to make an impact in your world.