Smash Your Brand

, October 15, 2015 Branding, Featured

Smash Your Brand

Think about your most memorable brands. Without the logo, would you still know who is sending the message? Remember, the logo is an entry point to a brand. But a brand is experienced through every interaction on behalf of your organization

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Changes to Google's Local Search Results

, September 25, 2015 Industry News, Small Business

Changes to Google's Local Search Results

Google is making changes … again. Except this time its biggest impact is on local search marketers.

Early last month, Google released a new local search display format that doesn’t change local search ranking factors, but it does change how that information is displayed on the search engine results page (SERP). While in the past, Google has shown seven local results (depending on location and search inquiry), it is now only showing three. This has a severe impact on local businesses four through seven.

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A Brand Identity That People Will Remember

James Bethany, September 7, 2015 Branding

A Brand Identity That People Will Remember

Your organization’s brand is one of your most important assets. It defines who you are and how consumers identify you. It positions you in the marketplace and should differentiate you from your competitors.

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Google+ is [going] Down For the Count

, August 3, 2015 Industry News, Social Media

Google+ is [going] Down For the Count

Earlier this year, Google began to build out some of the network’s most successful features, like Photos and Hangouts. This week, Google announced that Plus will become “a place where people engage around their shared interests, with the content and people to inspire them.” While still committed to “social for the long haul”, they’re now calling their social operations “Streams, Photos, and Sharing.”

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