If there’s one thing that’s true about running a small business, it’s the reality that you have limited time, resources and finances. But small businesses represent what makes America so great, a dream and a drive to make things happen.
How do you write content that connects with your web audience and drives engagement?
If your company has a presence on Facebook, you probably know that you should be using Facebook ads to broaden your audience. But how do you leverage Facebook’s powerful targeting tools to grow your audience … and ultimately, your business?
Do you have a strategy in place for engaging patients online and influencing their decision making?
It’s easy to become discouraged when you’re responsible for church communications. Don’t give up! Do your best to communicate in ways that are strategic and compelling. And celebrate every little victory along the way.
Think about your most memorable brands. Without the logo, would you still know who is sending the message? Remember, the logo is an entry point to a brand. But a brand is experienced through every interaction on behalf of your organization
Google is making changes … again. Except this time its biggest impact is on local search marketers.
Early last month, Google released a new local search display format that doesn’t change local search ranking factors, but it does change how that information is displayed on the search engine results page (SERP). While in the past, Google has shown seven local results (depending on location and search inquiry), it is now only showing three. This has a severe impact on local businesses four through seven.
Your organization’s brand is one of your most important assets. It defines who you are and how consumers identify you. It positions you in the marketplace and should differentiate you from your competitors.
Earlier this year, Google began to build out some of the network’s most successful features, like Photos and Hangouts. This week, Google announced that Plus will become “a place where people engage around their shared interests, with the content and people to inspire them.” While still committed to “social for the long haul”, they’re now calling their social operations “Streams, Photos, and Sharing.”